Last week, BELVELE invited me to be a part of their I Like It Slow campaign in support of Fashion Revolution Week. And I was, of course, over the moon excited about joining in and helping a fantastic cause.
If you aren’t familiar, Fashion Revolution is a global movement that celebrates fashion as a positive influence while also raising awareness of the fashion industry’s most pressing issues. Fashion Revolution aims to encourage those who are on a journey to create a more ethical and sustainable future for fashion.
Fashion Revolution Week occurs each year, falling on the anniversary of the Rana Plaza factory collapse that killed 1,138 people in 2013. And each year, consumers join together to ask #whomademyclothes, while responsible brands share their #imadeyourclothes stories.
This year, BELVELE created a special tee that honors both Fashion Revolution Week and Earth Week. This fair trade tee is made of cotton and recycled polyester, and all proceeds benefit the Natural Resources Defense Council (NRDC).
The NRDC works to ensure the rights of all people to the air, the water and the wild, and to prevent special interests from undermining public interests.
As a slow fashion advocate, it sometimes can be difficult to address the serious problems that exist in the fashion industry in a way that doesn’t come across as accusatory. Of course my goal (and the goal of every other advocate) is to be friendly and approachable, but addressing how people shop, spend their money and interact with responsible fashion and sustainability can be a delicate topic. I love that this top uses a cheeky tone to make that conversation a bit easier.
Thank you, BELVELE, for creating an ethically made tee that is a fun and welcoming conversation starter, and I’m so glad to be part of the conversation with all of you.
What is your main motivation for shopping ethically? Are you more interested in the social or environmental impact of your purchases? I’d love to know!
P.S. – Want to snag your own “I Like It Slow” tee? Participate in the #whomademyclothes conversation this week and make sure to tag @BELVELE! They are giving some away, while supplies last.